Tag: market research in africa
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Top market research companies in Egypt
Are you looking for reputable market research companies in Egypt? To make a name for themselves in the market, businesses must have up-to-date information on consumer behavior, market insights, business requirements, and other data variables. This necessitates the hiring of the best Market Research agency in Egypt capable of providing you with accurate information so…
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Top market research companies in Kenya
Are you looking for reputable market research companies in Kenya? Your business requires a dynamic and reliable market research firm that can unearth useful intelligence that is beneficial to your brand’s growth. Market research is the activity of gathering information about consumers’ needs and preferences. As a result, market research firms provide insights by combining…
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How can you use negative reviews to discover market needs?
Let’s be honest: receiving negative reviews can be a gut punch. After all, your brand is obsessed with creating products and experiences that your customers adore. And hearing negative feedback about something you’ve worked hard to create is never fun. However, negative feedbacks are inevitable. Even the most well-known companies experience them from time to…
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How to use consumer insights to elevate your marketing strategy?
Consumer insights are the fuel that keeps brands running. A marketing strategy that actual customers do not guide rarely bears fruit. The first step is to listen in on brand-related conversations. Consumer insights assist brands in attracting customers and improving brand image. Marketing ought to be a two-way street. Instead of taking a top-down approach,…
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How to ensure the authenticity and reliability of survey data
The concepts of authenticity and reliability of survey data are used to assess research quality. The degree to which the research results can be replicated when repeated under the same conditions is referred to as reliability. Similarly, the extent to which the findings of a study measure what the study was designed to measure is…
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7 best market research companies in South Africa
If you’re looking into market research options for your company in South Africa, one important question to ask is, “what are the best market research companies in South Africa?” At Survey54, we understand that working with professional researchers will help you get the most out of your projects by making sound decisions. We also understand…
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How to transfer raw survey data into a visualized format for better interpretation?
Survey data analysis, like any scientific discipline, follows a strict step-by-step procedure. Each stage necessitates a unique set of skills and knowledge. To gain meaningful insights, however, it is necessary to comprehend the entire process. A solid foundation is essential for producing results that can withstand scrutiny. Your online surveys have yielded results. Now is…
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How to carry out valuable marketing campaigns: 5 savvy tips to try in 2022
Valuable marketing campaigns can help you meet or surpass your sales targets. They have the potential to convert prospects who would not otherwise purchase your products and services into loyal customers. A marketing campaign is more than just flashy advertisements and funny commercials; it is about setting goals and achieving measurable results. A campaign can…
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Customer Service Week 2022 – Celebrate service!
Customer Service Week is an international ceremony commemorating the value of customer service and the people who serve and support customers daily. Every year during the first full week of October, the 31-year-old celebration takes place. This year’s theme is “celebrate service.” Since its inception, the week has been embraced by organizations all over the…
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What is Audience measurement Ad recall rate?
Advertising is all about investing resources to reach specific geographies and users to generate revenue. Even though digital marketing has made advertising easier to track and measure, there is still a huge gap in the industry between market research and advertising. Audience measurement Ad recall rate bridges this gap. What does Ad recall rate mean?…