Day: 16 August 2022
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How to conduct multilingual surveys in African countries
Market research lays a firm basis for a business and leads to well-informed choices. This is true for businesses entering Africa, where multilingual surveys are essential due to the continent’s diversified market landscape. Businesses seeking to expand in developing markets in Africa may frequently employ a multi-country strategy. Consequently, corporations often utilize multilingual surveys when…
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Market Research Timeline in Africa
In a region where most businesses are still relatively new and startups are growing at a rapid rate (Statista), it’s often difficult to know how long it will take to conduct market research in Africa. Due to its good climate, natural resources, agriculture, wildlife, and improving governmental and macroeconomic policies, the African continent has become…