Day: 4 November 2022
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What are Survey screening questions?
You don’t want just anyone to respond when sending out a survey. Depending on the topic, you may want to solicit feedback from a small group of people. So, how do you pre-qualify respondents for surveys? Typically, researchers will include survey screening questions (or screeners) in their survey. Screeners will either qualify or disqualify respondents…
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How Ghanaian consumers respond to ads
Insights from the Ghanaian advertising report Ghanaian consumers are prone to spontaneous purchasing and are easily influenced by advertisements. With Ghana’s rapid economic growth, information on Ghanaian consumers’ receptivity to advertising is in high demand. In 2020, Ghana generated $208 million in advertising revenue. This is expected to increase to $266 million by 2023. Ad…