Day: 25 November 2022
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Customer segmentation vs market segmentation
When it comes to creating consumer segmentation, there are two options: customer segmentation and market segmentation. Both serve distinct functions. So, if the idea of segmentation appeals to you, the first question you must answer is: what is your goal? Customer and target market segmentation is a hot topic for marketers today. In this article,…
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Best African countries for entrepreneurs in 2023: Top 10 rankings
As we approach the end of the year 2022 and the start of the New Year 2023, it is not too early for entrepreneurs to start thinking about the best markets for them. While some may want to wait until next year to plan their next venture(s), you can be steps ahead by identifying the…
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Best countries to invest in Africa
The African continent is rich in human and natural resources and has great potential for economic growth. There are many reasons to invest in Africa. The continent is home to a rapidly growing population and an expanding middle class. Additionally, there is a wealth of natural resources and a growing number of countries are adopting…