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Insights on Nigeria’s Advertising Behaviour 2022

As consumerism takes over the Nigerian market, ads gain more influence on impulsive purchasing behaviours. Hence, the need to understand consumer responsivity to advertisement in Nigeria.

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Encourage Consumer Action on Ads. Learn and Access Data on:

  • Types of Ads that influence impulsive buying
  • Ad relatedness and purchase decision
  • Use of social influencers to drive purchase decisions
  • Generational divide and ad preference

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