Nigerian Spending Power Report 2022

It is no rumour that in recent times, a plethora of events have strained the economic power of an average Nigerian consumer. Therefore causing thespending patterns of consumers to evolve significantly.

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Nigerian’s¬†:flag-ng:¬†Spending Power in 2022

Study changes in spending patterns. Journey into:

  • Current shifts in income bands

  • Income vs consumption

  • New consumption patterns

  • The impact of pricing (cost) on brand loyalty