Day: 3 August 2022
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Buyer Persona: How do I ensure that consumers’ survey responses reflect their actual behavior?
Buyer personas are characterizations of your targeted consumers based on market research. Each Persona exemplifies the demographics, pain points, purchasing behaviors, and motives of a particular market sector. They assist you in visualizing your target market as actual individuals, as opposed to abstract traits, and influence the quality of survey responses you get when you…
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Quantitative Vs. Qualitative Research: Understanding the basics
Quantitative and qualitative research are alternative methodologies you can mix in your surveys to provide comprehensive and detailed data. Quantitative data provides the numerical evidence needed to support the broad generalizations of your research. Qualitative data provides the specifics and depth necessary to comprehend their full ramifications. It would help if you grasped their distinctions…
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5 ways surveys in Africa help businesses make smarter business decisions
Businesses globally are designed to solve problems in society. The products/services that solve these problems and how they are presented to the public, therefore, measure the successes or failures of these business outlets. African businesses are no exception. Therefore, survey in Africa is a prerequisite for adequate market intelligence and necessary for all businesses. As…