Day: 8 August 2022
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Measuring the impact of Ad messages on businesses
Ad messages on businesses are enticing messages intended to convert the public into paying customers of the business. The messages are designed to appeal to the target audience and convince them to take the necessary action, which is advantageous to the business. These Ad messages can be presented across traditional channels like Newspapers/Magazines, Radio, Television,…
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How much does Market research cost in Africa in 2022?
The market research cost depends on the project’s size and scope. For instance, a basic online survey with 100 responses and a condensed report from a market research expert would cost less than a phone survey with 1,000 responses and a detailed report. One of the most critical inquiries prospective clients ask us –…