Category: Audience Measurement & Ad intel
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Tv ads vs Social Media ads: How to decide the one to use?
With the continuous penetration of mobile and internet connectivity, businesses seeking to advertise their products or services often have to broaden their channels beyond radio and TV, even if they continue to use the same medium, in a world where the number of cord-cutters grows by the day. This has made social media ads popular…
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How to Track Radio Advertising
Radio is an effective advertising medium with high Returns on Ad Spend (ROAS). According to industry experts, advertisers can generate up to $12 in earnings for every $1 spent on radio advertising. Furthermore, radio marketing has a broad reach, with studies indicating that radio reaches the greatest number of people. But how do you know…
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Does Audience Measurement cover all Radio and TV stations in Nigeria?
Survey54’s audience measurement reach in Nigeria is unrivaled! With our cutting-edge technology and vast experience, we provide accurate and reliable data that helps our clients make informed decisions. We are proud to be the leading provider of audience measurement services that cover radio and TV stations in Nigeria. The Nigerian media landscape is evolving. It…
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Best Radio and Tv stations to run advertisements in Lagos, Nigeria
Ads in Nigeria are just as important as they are in any other country. To get the word out about your product/service, you need to advertise! But not just anywhere: The quality and success of your advert typically depend on the radio and TV stations that you hire. Advertising is everywhere, from billboards to magazine…
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Comparing Audience measurement and Ad intel in Africa
The purpose of this article is to provide an overview of the complexities of audience measurement and ad intel in Africa. Africa’s digital transformation is gathering pace, with the continent’s internet penetration and smartphone usage growing rapidly. It has joined the league of mature global markets where advertising income can be generated from both traditional…
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Ad intelligence in Africa – what it is and how it works
Consumers have more content available to them across more platforms than ever before in today’s complex and crowded media landscape. Businesses must rely on reliable ad intelligence to develop effective media strategies and distinguish themselves from competitors. But how can you evaluate rival brand advertising activities across platforms without complicating a straightforward yet strategic process?…
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Best TV and radio measurement systems
TV and radio measurement systems have long been a part of audience research in the media and advertising industries. It dates back to 1936, when the BBC began systematic research into its own audience, establishing a Listener Research Section in its Public Relations Division’s Home Intelligence Department. Today, audience measurement is the currency used to…
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How to collect and measure audience measurement data?
Audience measurement data is typically collected to measure the number of people watching television and listening to the radio. It is an important branch of media research, and its principal objective is to qualify and quantify specific information about radio and television audiences. You’re probably wondering what the point of audience measurement data is. And…
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What is Audience measurement Ad recall rate?
Advertising is all about investing resources to reach specific geographies and users to generate revenue. Even though digital marketing has made advertising easier to track and measure, there is still a huge gap in the industry between market research and advertising. Audience measurement Ad recall rate bridges this gap. What does Ad recall rate mean?…
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Audience Measurement: The basics
Audience measurement is the estimation of a media audience’s size. The more a brand knows its audience, the better equipped it becomes to create content that resonates with its target market. You’ll also be able to measure the effectiveness of your ads by analyzing information about who views it and how they respond to it.…