Day: 17 August 2022
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Post-survey feedback: How to respond to consumer insights
In an earlier publication, we discussed how surveys help businesses make smarter decisions. The bulk of these decisions are after the survey exercise has been successfully concluded and consumer insights gathered. It is, therefore, important to guide businesses on actionable steps to take after completing a market intelligence survey to scale their enterprise. Once you’ve…
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Market Research: Definition, Types, and Uses
Market research is the gathering of information regarding market demands and preferences. This helps businesses comprehend their target market, including how the audience feels and acts. There are eight types of market research for consumer insights that we will examine in greater depth. Several market research tools can be categorized into two broad classifications: primary…