Day: 19 August 2022

As essential as market research insights are to businesses, so too is the ability to identify the best market research company to collaborate with. Particularly in a region like Africa, where bad data hinders countries’ ability to make sound policy decisions at all levels (QuartzAfrica), it is crucial for the success of researchers to choose…

Wondering how to select a focus group moderator for your offline surveys? You won’t be surprised to learn that the quality of your moderator will impact the success of your project. If you’ve ever observed a survey moderator in action, you’ll know they’re incredible jugglers. Moderators are adept at the “3 Es” – Encourage, Engage,…