Day: 24 August 2022
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7 benefits of market research
Never undervalue the benefits of a well-executed market research project. Lack of it will likely have a negative impact on a company’s bottom line, despite the fact that it is sometimes (and incorrectly) perceived as a costly undertaking. There are numerous reasons why market research should be an integral part of any business plan, including…
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Top 5 market research problems and solutions
Imagine market research as a navigational map for businesses. Obviously, this map cannot guarantee a safe arrival at your location. To avoid getting lost, you must be exact and avoid making any erroneous turns. Occasionally, the map may lack specifics or be out of the current. The same applies to market research. It is easy…
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10 best market research companies in Africa
Several market research companies in Africa have attempted to make data available to businesses operating on the continent. The coverage of some of these consumer insights platforms in Africa is national. Others are regional, and there are few that cover the entire 54 countries of the African continent. Africa is quickly becoming a new frontier…