Day: 13 September 2022
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How to launch a survey in Africa
Market research is an essential component of any strategic marketing initiative. It helps you understand your target audience, their preferences, and how they currently engage with your brand or category. Such insight can be used to better tailor products and services, as well as launch new ones. One of the most effective methods for doing…
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Audience measurement and Business Success
Audience measurement involves periodic evaluations of the number and character of media audiences. These are syndicated reports utilized by the advertising and media industries. Audience measurement involves interviews, diaries, and/or meters to measure people’s exposure to mass media based on survey research. It is the measurement of how many people make up your audience, usually…
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Product Testing: Definition, Methods, and Creating a Test Plan
Product testing presents your target audience with various possibilities and solicits their opinion on each one. Product testing allows you to evaluate purchasing intentions, quality, and worth to determine which product concepts consumers prefer. Using these insights, you can create products that will resonate, sell, and foster customer loyalty. What then, is product testing, and…
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Typical errors in media measurement – and how to avoid them
In a previous blog, we discussed how to measure the effectiveness of ad messages on your business. For those who are still new to media measurement, however, it is essential to be aware of some all-too-common hazards. If you want to study your campaign data weeks or months after your ads have run, you may…