Day: 19 September 2022
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Cross Tabs vs Insights: Is there really a difference?
The more thoroughly you study your survey results, the more insights you will likely gain from them. As a result, the emphasis of this article is on an essential data analyzing tool- Cross Tabulation, also known as Cross Tabs, and how it affects your survey insights. Without analysis, conducting surveys is only half the task.…
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How market research helps Western Companies expand to Africa
Due to the fledgling phase of its markets, Africa offers potentially significant returns to both domestic and international businesses with an aptitude for detecting possibilities and the ability to think innovatively. Along with political and economic reforms occurring across the continent, this appears to be an appealing investment opportunity for foreign investors. According to the…
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Market research vs Competitor research: which is better for understanding African consumers?
Market research assists your business in acquiring customers. Competitor research enables you to make your brand distinctive. Combining both will provide your small business with a competitive edge. The more you spend in an industry, the more you realize that the more you know, the better you perform. Certainly, knowledge yields and wields power. For…
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Audience Measurement: The basics
Audience measurement is the estimation of a media audience’s size. The more a brand knows its audience, the better equipped it becomes to create content that resonates with its target market. You’ll also be able to measure the effectiveness of your ads by analyzing information about who views it and how they respond to it.…