Day: 21 October 2022
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Top market research companies in Kenya
Are you looking for reputable market research companies in Kenya? Your business requires a dynamic and reliable market research firm that can unearth useful intelligence that is beneficial to your brand’s growth. Market research is the activity of gathering information about consumers’ needs and preferences. As a result, market research firms provide insights by combining…
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How can you use negative reviews to discover market needs?
Let’s be honest: receiving negative reviews can be a gut punch. After all, your brand is obsessed with creating products and experiences that your customers adore. And hearing negative feedback about something you’ve worked hard to create is never fun. However, negative feedbacks are inevitable. Even the most well-known companies experience them from time to…
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How to use consumer insights to elevate your marketing strategy?
Consumer insights are the fuel that keeps brands running. A marketing strategy that actual customers do not guide rarely bears fruit. The first step is to listen in on brand-related conversations. Consumer insights assist brands in attracting customers and improving brand image. Marketing ought to be a two-way street. Instead of taking a top-down approach,…