Day: 28 October 2022
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Ad intelligence in Africa – what it is and how it works
Consumers have more content available to them across more platforms than ever before in today’s complex and crowded media landscape. Businesses must rely on reliable ad intelligence to develop effective media strategies and distinguish themselves from competitors. But how can you evaluate rival brand advertising activities across platforms without complicating a straightforward yet strategic process?…
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Best TV and radio measurement systems
TV and radio measurement systems have long been a part of audience research in the media and advertising industries. It dates back to 1936, when the BBC began systematic research into its own audience, establishing a Listener Research Section in its Public Relations Division’s Home Intelligence Department. Today, audience measurement is the currency used to…
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Top market research companies in Egypt
Are you looking for reputable market research companies in Egypt? To make a name for themselves in the market, businesses must have up-to-date information on consumer behavior, market insights, business requirements, and other data variables. This necessitates the hiring of the best Market Research agency in Egypt capable of providing you with accurate information so…