Category: Audience Measurement & Ad intel
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Audience measurement and Business Success
Audience measurement involves periodic evaluations of the number and character of media audiences. These are syndicated reports utilized by the advertising and media industries. Audience measurement involves interviews, diaries, and/or meters to measure people’s exposure to mass media based on survey research. It is the measurement of how many people make up your audience, usually…
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Typical errors in media measurement – and how to avoid them
In a previous blog, we discussed how to measure the effectiveness of ad messages on your business. For those who are still new to media measurement, however, it is essential to be aware of some all-too-common hazards. If you want to study your campaign data weeks or months after your ads have run, you may…
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Measuring the impact of Ad messages on businesses
Ad messages on businesses are enticing messages intended to convert the public into paying customers of the business. The messages are designed to appeal to the target audience and convince them to take the necessary action, which is advantageous to the business. These Ad messages can be presented across traditional channels like Newspapers/Magazines, Radio, Television,…