Category: Surveys
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Is Consumer Insights Research the Same as Market Research?
Market research and consumer insights research are nearly interchangeable concepts. While this may be partially accurate, there is a distinction between the term definitions and actual practice. In recent times, there have also been discussions on whether consumer insights or market research will provide your firm with the finest data and outcomes. Many in the…
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Finding the right Market Research Agency
Market research is an industry-specific service. It is often the only concentration of those who do it really well. The right market research agency provides it as a primary service, not as one of many marketing or commercial services in its portfolio. Find a company that specializes in market research while looking for a market…
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Cross Tabs vs Insights: Is there really a difference?
The more thoroughly you study your survey results, the more insights you will likely gain from them. As a result, the emphasis of this article is on an essential data analyzing tool- Cross Tabulation, also known as Cross Tabs, and how it affects your survey insights. Without analysis, conducting surveys is only half the task.…
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How market research helps Western Companies expand to Africa
Due to the fledgling phase of its markets, Africa offers potentially significant returns to both domestic and international businesses with an aptitude for detecting possibilities and the ability to think innovatively. Along with political and economic reforms occurring across the continent, this appears to be an appealing investment opportunity for foreign investors. According to the…
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Market research vs Competitor research: which is better for understanding African consumers?
Market research assists your business in acquiring customers. Competitor research enables you to make your brand distinctive. Combining both will provide your small business with a competitive edge. The more you spend in an industry, the more you realize that the more you know, the better you perform. Certainly, knowledge yields and wields power. For…
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How to launch a survey in Africa
Market research is an essential component of any strategic marketing initiative. It helps you understand your target audience, their preferences, and how they currently engage with your brand or category. Such insight can be used to better tailor products and services, as well as launch new ones. One of the most effective methods for doing…
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Product Testing: Definition, Methods, and Creating a Test Plan
Product testing presents your target audience with various possibilities and solicits their opinion on each one. Product testing allows you to evaluate purchasing intentions, quality, and worth to determine which product concepts consumers prefer. Using these insights, you can create products that will resonate, sell, and foster customer loyalty. What then, is product testing, and…
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7 benefits of market research
Never undervalue the benefits of a well-executed market research project. Lack of it will likely have a negative impact on a company’s bottom line, despite the fact that it is sometimes (and incorrectly) perceived as a costly undertaking. There are numerous reasons why market research should be an integral part of any business plan, including…
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Top 5 market research problems and solutions
Imagine market research as a navigational map for businesses. Obviously, this map cannot guarantee a safe arrival at your location. To avoid getting lost, you must be exact and avoid making any erroneous turns. Occasionally, the map may lack specifics or be out of the current. The same applies to market research. It is easy…
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10 best market research companies in Africa
Several market research companies in Africa have attempted to make data available to businesses operating on the continent. The coverage of some of these consumer insights platforms in Africa is national. Others are regional, and there are few that cover the entire 54 countries of the African continent. Africa is quickly becoming a new frontier…