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Introduction In today’s digital age, data is the new oil. Companies harnessing data’s power can make informed decisions that drive revenue growth, customer satisfaction, and brand loyalty. Data-driven marketing is a strategy that utilizes customer data to create personalized and targeted marketing campaigns. This article will explore data-driven marketing, recent examples of successful campaigns, and…

As a startup founder in an emerging market like Africa, inflation can significantly challenge your business growth. The constant rise in prices of goods and services can impact your revenue, profitability, and expansion plans. However, there are ways to fight inflation and stay ahead. In this article, we’ll share insights from five experts who have…

The question, “What investors are looking for?” is a common one for most startups. In Q2 2023, investors are looking for startups with innovation, scalability, and social responsibility. They want to invest in companies that can show creativity, have a solid growth capacity, and have a sense of social responsibility. Understanding what investors are looking…

This report explores the consumer side of the Nigerian movie and music industry, going beyond entertainment to how movies and music drives revenue and value for consumers.

Survey54 announced its $10 million Series-A funding round completion! With the new investment, has…

Survey54 announced its $10 million Series-A funding round completion! With the new investment, has…

Over the past few years, mobile phone penetration has gone up on the African continent. Nonetheless, what is the current state of mobile phone usage and the implications on the people? Besides, are there any future predictions over the same subject? This article aims at answering these and more valid questions surrounding mobile phone usage…