Tag: Ad intel
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How to Track Radio Advertising
Radio is an effective advertising medium with high Returns on Ad Spend (ROAS). According to industry experts, advertisers can generate up to $12 in earnings for every $1 spent on radio advertising. Furthermore, radio marketing has a broad reach, with studies indicating that radio reaches the greatest number of people. But how do you know…
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Comparing Audience measurement and Ad intel in Africa
The purpose of this article is to provide an overview of the complexities of audience measurement and ad intel in Africa. Africa’s digital transformation is gathering pace, with the continent’s internet penetration and smartphone usage growing rapidly. It has joined the league of mature global markets where advertising income can be generated from both traditional…