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market segmentation Archives - Safiyo

Tag: market segmentation

  • Customer segmentation vs market segmentation

    Customer segmentation vs market segmentation

    When it comes to creating consumer segmentation, there are two options: customer segmentation and market segmentation. Both serve distinct functions. So, if the idea of segmentation appeals to you, the first question you must answer is: what is your goal? Customer and target market segmentation is a hot topic for marketers today. In this article,…

  • Market segmentation: The best way to win the African market

    Market segmentation: The best way to win the African market

    Global business leaders and investors are becoming increasingly interested in Africa’s vast potential. Those who recognize the diversity of the African market and the value of insights in ensuring the success of their ventures in such an ecosystem have not been afraid to invest in market segmentation exercises. It’s turned into their cheat code. With…