Category: Trackers
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Unlocking the secrets of ride-hailing in Africa: How Survey54 is helping Bolt and Uber drive success
Are you curious about what goes on behind the scenes at companies that operate ride-hailing in Africa? Do you want to know what African drivers and riders are saying about their experiences on the job? Survey54 is here to provide the answers you’ve been looking for. At Survey54, we specialize in collecting data on ride-hailing…
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The rise of eCommerce in Africa
The rise of eCommerce in Africa is one of the most exciting developments on the continent. Africa has been held back for too long by a lack of infrastructure and market access. But with the growth of mobile internet and smartphones, African entrepreneurs are finding new ways to reach customers and grow their businesses. E-commerce…
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Tv ads vs Social Media ads: How to decide the one to use?
With the continuous penetration of mobile and internet connectivity, businesses seeking to advertise their products or services often have to broaden their channels beyond radio and TV, even if they continue to use the same medium, in a world where the number of cord-cutters grows by the day. This has made social media ads popular…
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Market segmentation: The best way to win the African market
Global business leaders and investors are becoming increasingly interested in Africa’s vast potential. Those who recognize the diversity of the African market and the value of insights in ensuring the success of their ventures in such an ecosystem have not been afraid to invest in market segmentation exercises. It’s turned into their cheat code. With…
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How to carry out valuable marketing campaigns: 5 savvy tips to try in 2022
Valuable marketing campaigns can help you meet or surpass your sales targets. They have the potential to convert prospects who would not otherwise purchase your products and services into loyal customers. A marketing campaign is more than just flashy advertisements and funny commercials; it is about setting goals and achieving measurable results. A campaign can…
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What are Trackers and how do they provide consumer insights?
Trackers are useful for market research because they analyze the changing opinions of a single group of consumers. Trackers enable business owners to assess brand awareness, customer satisfaction, and consumer sentiment toward a new product or service. They also help identify the effectiveness of a specific marketing campaign. Nothing lasts forever, including the insights from…