Day: 14 October 2022
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How to collect and measure audience measurement data?
Audience measurement data is typically collected to measure the number of people watching television and listening to the radio. It is an important branch of media research, and its principal objective is to qualify and quantify specific information about radio and television audiences. You’re probably wondering what the point of audience measurement data is. And…
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How to ensure the authenticity and reliability of survey data
The concepts of authenticity and reliability of survey data are used to assess research quality. The degree to which the research results can be replicated when repeated under the same conditions is referred to as reliability. Similarly, the extent to which the findings of a study measure what the study was designed to measure is…
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7 best market research companies in South Africa
If you’re looking into market research options for your company in South Africa, one important question to ask is, “what are the best market research companies in South Africa?” At Survey54, we understand that working with professional researchers will help you get the most out of your projects by making sound decisions. We also understand…