Author: stephan
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Buyer Persona: How do I ensure that consumers’ survey responses reflect their actual behavior?
Buyer personas are characterizations of your targeted consumers based on market research. Each Persona exemplifies the demographics, pain points, purchasing behaviors, and motives of a particular market sector. They assist you in visualizing your target market as actual individuals, as opposed to abstract traits, and influence the quality of survey responses you get when you…
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Quantitative Vs. Qualitative Research: Understanding the basics
Quantitative and qualitative research are alternative methodologies you can mix in your surveys to provide comprehensive and detailed data. Quantitative data provides the numerical evidence needed to support the broad generalizations of your research. Qualitative data provides the specifics and depth necessary to comprehend their full ramifications. It would help if you grasped their distinctions…
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5 ways surveys in Africa help businesses make smarter business decisions
Businesses globally are designed to solve problems in society. The products/services that solve these problems and how they are presented to the public, therefore, measure the successes or failures of these business outlets. African businesses are no exception. Therefore, survey in Africa is a prerequisite for adequate market intelligence and necessary for all businesses. As…
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IWD: Why Businesses Should Care About What African Women Want
Women are important demography in Africa. Their influence on decisions is enormous. Women are often primary caregivers, for example, and are responsible for family members- old and young alike. However, only a few businesses understand how to satisfy such an important population. According to the Africa report, women account for 70% of consumer spending in…
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Nigerian Women Prefer Beauty Products Made With Natural African Skincare Ingredients
Our report shows that Nigerian brands are outperforming international names for one simple reason: Nigerian women love natural African skincare ingredients.
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Beauty & Personal Care Trends: Identify Business Opportunities Within the Beauty Consumer’s Journey
The beauty and personal care industry is regarded as one of the most robust consumer goods categories in Africa. Despite the interruption caused by Covid-19, the industry was estimated at around $10 billion, with Nigeria accounting for over $1.2 billion. Our most recent report explores the forces driving the trends that keep the Nigeria Beauty…
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Nigerian Women are Choosing Homegrown Beauty Brands Over International Brands
How stakeholders in Nigeria’s enormous cosmetics and personal care industry respond to changing market trends.