Category: Surveys
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Quantitative Vs. Qualitative Research: Understanding the basics
Quantitative and qualitative research are alternative methodologies you can mix in your surveys to provide comprehensive and detailed data. Quantitative data provides the numerical evidence needed to support the broad generalizations of your research. Qualitative data provides the specifics and depth necessary to comprehend their full ramifications. It would help if you grasped their distinctions…
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5 ways surveys in Africa help businesses make smarter business decisions
Businesses globally are designed to solve problems in society. The products/services that solve these problems and how they are presented to the public, therefore, measure the successes or failures of these business outlets. African businesses are no exception. Therefore, survey in Africa is a prerequisite for adequate market intelligence and necessary for all businesses. As…
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Safiyo by Survey54 – The All-in-One Consumer Insights Platform for Africa
Develop market research surveys tailored to specific groups of customers and receive real-time feedback within minutes on Safiyo by Survey54.
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Nigerian Women Prefer Beauty Products Made With Natural African Skincare Ingredients
Our report shows that Nigerian brands are outperforming international names for one simple reason: Nigerian women love natural African skincare ingredients.
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Beauty & Personal Care Trends: Identify Business Opportunities Within the Beauty Consumer’s Journey
The beauty and personal care industry is regarded as one of the most robust consumer goods categories in Africa. Despite the interruption caused by Covid-19, the industry was estimated at around $10 billion, with Nigeria accounting for over $1.2 billion. Our most recent report explores the forces driving the trends that keep the Nigeria Beauty…
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According To Our Survey, These Are The Top Radio Stations in Accra
Ever since then, radio has thrived as one of the most popular channels to get informative, entertaining, enlightening and commercial content in Ghana. That makes radio a successful marketing channel for businesses looking to reach their audiences. To prove this and find out trends in how Ghanaians listen to the radio, we conducted a survey…