Tag: african data
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How to get survey data that represents the population of African countries
There are many ways to collect data about the African continent and its many countries. This blog post will focus on getting survey data representing African countries’ populations. While there are many different methods for collecting data, surveys are one of the most common and useful research tools. When conducted properly, surveys can provide a…
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10 best market research companies in Africa
Several market research companies in Africa have attempted to make data available to businesses operating on the continent. The coverage of some of these consumer insights platforms in Africa is national. Others are regional, and there are few that cover the entire 54 countries of the African continent. Africa is quickly becoming a new frontier…
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5 Key Points for FMCG Businesses from the Nigerian Spending Power Report
Understanding Nigerian consumer trends is necessary to succeed in the highly competitive, yet, opportunity-filled market.