Tag: market research companies
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Top market research companies in Egypt
Are you looking for reputable market research companies in Egypt? To make a name for themselves in the market, businesses must have up-to-date information on consumer behavior, market insights, business requirements, and other data variables. This necessitates the hiring of the best Market Research agency in Egypt capable of providing you with accurate information so…
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Top market research companies in Kenya
Are you looking for reputable market research companies in Kenya? Your business requires a dynamic and reliable market research firm that can unearth useful intelligence that is beneficial to your brand’s growth. Market research is the activity of gathering information about consumers’ needs and preferences. As a result, market research firms provide insights by combining…
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IWD: Why Businesses Should Care About What African Women Want
Women are important demography in Africa. Their influence on decisions is enormous. Women are often primary caregivers, for example, and are responsible for family members- old and young alike. However, only a few businesses understand how to satisfy such an important population. According to the Africa report, women account for 70% of consumer spending in…
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Nigerian Women are Choosing Homegrown Beauty Brands Over International Brands
How stakeholders in Nigeria’s enormous cosmetics and personal care industry respond to changing market trends.
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Despite Harsh Economic Realities, Nigerian Women Invest Heavily To Look Good
Our latest report Nigeria Beauty and Personal Care Trends takes a deeper look at the trends driving the beauty cosmetics market in the country, and the key players making that happen.