Tag: market research in africa
-
What are Trackers and how do they provide consumer insights?
Trackers are useful for market research because they analyze the changing opinions of a single group of consumers. Trackers enable business owners to assess brand awareness, customer satisfaction, and consumer sentiment toward a new product or service. They also help identify the effectiveness of a specific marketing campaign. Nothing lasts forever, including the insights from…
-
Is Consumer Insights Research the Same as Market Research?
Market research and consumer insights research are nearly interchangeable concepts. While this may be partially accurate, there is a distinction between the term definitions and actual practice. In recent times, there have also been discussions on whether consumer insights or market research will provide your firm with the finest data and outcomes. Many in the…
-
Finding the right Market Research Agency
Market research is an industry-specific service. It is often the only concentration of those who do it really well. The right market research agency provides it as a primary service, not as one of many marketing or commercial services in its portfolio. Find a company that specializes in market research while looking for a market…
-
Cross Tabs vs Insights: Is there really a difference?
The more thoroughly you study your survey results, the more insights you will likely gain from them. As a result, the emphasis of this article is on an essential data analyzing tool- Cross Tabulation, also known as Cross Tabs, and how it affects your survey insights. Without analysis, conducting surveys is only half the task.…
-
How market research helps Western Companies expand to Africa
Due to the fledgling phase of its markets, Africa offers potentially significant returns to both domestic and international businesses with an aptitude for detecting possibilities and the ability to think innovatively. Along with political and economic reforms occurring across the continent, this appears to be an appealing investment opportunity for foreign investors. According to the…
-
Market research vs Competitor research: which is better for understanding African consumers?
Market research assists your business in acquiring customers. Competitor research enables you to make your brand distinctive. Combining both will provide your small business with a competitive edge. The more you spend in an industry, the more you realize that the more you know, the better you perform. Certainly, knowledge yields and wields power. For…
-
Audience Measurement: The basics
Audience measurement is the estimation of a media audience’s size. The more a brand knows its audience, the better equipped it becomes to create content that resonates with its target market. You’ll also be able to measure the effectiveness of your ads by analyzing information about who views it and how they respond to it.…
-
How to launch a survey in Africa
Market research is an essential component of any strategic marketing initiative. It helps you understand your target audience, their preferences, and how they currently engage with your brand or category. Such insight can be used to better tailor products and services, as well as launch new ones. One of the most effective methods for doing…
-
Audience measurement and Business Success
Audience measurement involves periodic evaluations of the number and character of media audiences. These are syndicated reports utilized by the advertising and media industries. Audience measurement involves interviews, diaries, and/or meters to measure people’s exposure to mass media based on survey research. It is the measurement of how many people make up your audience, usually…
-
Product Testing: Definition, Methods, and Creating a Test Plan
Product testing presents your target audience with various possibilities and solicits their opinion on each one. Product testing allows you to evaluate purchasing intentions, quality, and worth to determine which product concepts consumers prefer. Using these insights, you can create products that will resonate, sell, and foster customer loyalty. What then, is product testing, and…