Tag: survey54 reports
-
How Ghanaian consumers respond to ads
Insights from the Ghanaian advertising report Ghanaian consumers are prone to spontaneous purchasing and are easily influenced by advertisements. With Ghana’s rapid economic growth, information on Ghanaian consumers’ receptivity to advertising is in high demand. In 2020, Ghana generated $208 million in advertising revenue. This is expected to increase to $266 million by 2023. Ad…
-
IWD: Why Businesses Should Care About What African Women Want
Women are important demography in Africa. Their influence on decisions is enormous. Women are often primary caregivers, for example, and are responsible for family members- old and young alike. However, only a few businesses understand how to satisfy such an important population. According to the Africa report, women account for 70% of consumer spending in…
-
Nigerian Women Prefer Beauty Products Made With Natural African Skincare Ingredients
Our report shows that Nigerian brands are outperforming international names for one simple reason: Nigerian women love natural African skincare ingredients.
-
Nigerian Women are Choosing Homegrown Beauty Brands Over International Brands
How stakeholders in Nigeria’s enormous cosmetics and personal care industry respond to changing market trends.
-
Despite Harsh Economic Realities, Nigerian Women Invest Heavily To Look Good
Our latest report Nigeria Beauty and Personal Care Trends takes a deeper look at the trends driving the beauty cosmetics market in the country, and the key players making that happen.
-
5 Key Points for FMCG Businesses from the Nigerian Spending Power Report
Understanding Nigerian consumer trends is necessary to succeed in the highly competitive, yet, opportunity-filled market.