Tag: surveys for businesses
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Post-survey feedback: How to respond to consumer insights
In an earlier publication, we discussed how surveys help businesses make smarter decisions. The bulk of these decisions are after the survey exercise has been successfully concluded and consumer insights gathered. It is, therefore, important to guide businesses on actionable steps to take after completing a market intelligence survey to scale their enterprise. Once you’ve…
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5 ways surveys in Africa help businesses make smarter business decisions
Businesses globally are designed to solve problems in society. The products/services that solve these problems and how they are presented to the public, therefore, measure the successes or failures of these business outlets. African businesses are no exception. Therefore, survey in Africa is a prerequisite for adequate market intelligence and necessary for all businesses. As…