Tag: trackers
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Tv ads vs Social Media ads: How to decide the one to use?
With the continuous penetration of mobile and internet connectivity, businesses seeking to advertise their products or services often have to broaden their channels beyond radio and TV, even if they continue to use the same medium, in a world where the number of cord-cutters grows by the day. This has made social media ads popular…
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What are Trackers and how do they provide consumer insights?
Trackers are useful for market research because they analyze the changing opinions of a single group of consumers. Trackers enable business owners to assess brand awareness, customer satisfaction, and consumer sentiment toward a new product or service. They also help identify the effectiveness of a specific marketing campaign. Nothing lasts forever, including the insights from…