Author: stephan
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How to succeed in Africa with customer insight
Some major businesses that lost a significant portion of their market share suffered a common setback: they remained static while their customers moved on. Companies must identify their customer segment and establish actionable customer insight in a constantly changing world where technology shapes most businesses. Customer insight is the core human truth or emotion that…
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How to leverage consumer insights
At its core, leveraging consumer insights allows your company to see into the hearts and minds of current and prospective customers. Using consumer insights allows you to get a pulse on your target audience, and if used correctly, these insights can help smooth the customer experience, increase sales, and even pave the way to new…
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What is brand health, and how to measure it?
I’m sure you agree that a strong brand is critical to the success of a business. It increases sales, attracts talent, and provides free publicity. So, how is your brand doing? Is anyone aware of it? What do they think about it? What is your brand known for? How does it compare to competitors? How…
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How to Track Radio Advertising
Radio is an effective advertising medium with high Returns on Ad Spend (ROAS). According to industry experts, advertisers can generate up to $12 in earnings for every $1 spent on radio advertising. Furthermore, radio marketing has a broad reach, with studies indicating that radio reaches the greatest number of people. But how do you know…
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Customer segmentation vs market segmentation
When it comes to creating consumer segmentation, there are two options: customer segmentation and market segmentation. Both serve distinct functions. So, if the idea of segmentation appeals to you, the first question you must answer is: what is your goal? Customer and target market segmentation is a hot topic for marketers today. In this article,…
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Best African countries for entrepreneurs in 2023: Top 10 rankings
As we approach the end of the year 2022 and the start of the New Year 2023, it is not too early for entrepreneurs to start thinking about the best markets for them. While some may want to wait until next year to plan their next venture(s), you can be steps ahead by identifying the…
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Best countries to invest in Africa
The African continent is rich in human and natural resources and has great potential for economic growth. There are many reasons to invest in Africa. The continent is home to a rapidly growing population and an expanding middle class. Additionally, there is a wealth of natural resources and a growing number of countries are adopting…
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Market segmentation: The best way to win the African market
Global business leaders and investors are becoming increasingly interested in Africa’s vast potential. Those who recognize the diversity of the African market and the value of insights in ensuring the success of their ventures in such an ecosystem have not been afraid to invest in market segmentation exercises. It’s turned into their cheat code. With…
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Does Audience Measurement cover all Radio and TV stations in Nigeria?
Survey54’s audience measurement reach in Nigeria is unrivaled! With our cutting-edge technology and vast experience, we provide accurate and reliable data that helps our clients make informed decisions. We are proud to be the leading provider of audience measurement services that cover radio and TV stations in Nigeria. The Nigerian media landscape is evolving. It…
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Best Radio and Tv stations to run advertisements in Lagos, Nigeria
Ads in Nigeria are just as important as they are in any other country. To get the word out about your product/service, you need to advertise! But not just anywhere: The quality and success of your advert typically depend on the radio and TV stations that you hire. Advertising is everywhere, from billboards to magazine…