Build surveys and get results
Monitor ads performance and reach
Benchmarking for shopper trends
Study online buyer behaviour
Consumption vs specific occassions
Introduction In today’s digital age, data is the new oil.
As a startup founder in an emerging market like Africa,
The question, “What investors are looking for?” is a common
There are many ways to collect data about the African
Marketing is one of the main strategies that businesses use
Are you curious about what goes on behind the scenes
In recent memory, Africa has been facing one of the
In recent years, Africa has received much attention in terms
With the continuous penetration of mobile and internet connectivity, businesses
Some major businesses that lost a significant portion of their
At its core, leveraging consumer insights allows your company to
There are many ways to collect data about the African
Marketing is one of the main strategies that businesses use
In recent memory, Africa has been facing one of the
In recent years, Africa has received much attention in terms
Some major businesses that lost a significant portion of their
At its core, leveraging consumer insights allows your company to
I’m sure you agree that a strong brand is critical
When it comes to creating consumer segmentation, there are two
As we approach the end of the year 2022 and
The African continent is rich in human and natural resources
You don’t want just anyone to respond when sending out
Insights from the Ghanaian advertising report Ghanaian consumers are prone
Are you curious about what goes on behind the scenes
With the continuous penetration of mobile and internet connectivity, businesses
Global business leaders and investors are becoming increasingly interested in
Valuable marketing campaigns can help you meet or surpass your
Trackers are useful for market research because they analyze the
With the continuous penetration of mobile and internet connectivity, businesses
Radio is an effective advertising medium with high Returns on
Survey54’s audience measurement reach in Nigeria is unrivaled! With our
Ads in Nigeria are just as important as they are
The purpose of this article is to provide an overview
Consumers have more content available to them across more platforms
TV and radio measurement systems have long been a part
Audience measurement data is typically collected to measure the number
Advertising is all about investing resources to reach specific geographies
Audience measurement is the estimation of a media audience’s size.
Audience measurement involves periodic evaluations of the number and character
In a previous blog, we discussed how to measure the
