Nigeria is one of the most vibrant and volatile markets in Africa, with an abundance of investment opportunities. However, there are concerns about the country’s reported shrinking middle class, the economic impact of the Covid pandemic, and its high inflation. All of these factors, among others, undoubtedly affect Nigerians’ spending power. Consequently, businesses investing in the country must first understand the spending habits of the people.Survey54 presents the Nigerian spending power report 2022 in collaboration with Noah’s Ark, revealing insights that will assist businesses to thrive in Nigeria. The responses are carefully gathered and objectively analyzed across various demographics across the country.
Survey54
Nov 9, 2022 . 5 min read
Oct 28, 2022 . 5 min read
The 2022 South African Township CX Report
Townships house nearly half of South Africa’s urban population, representing billions of spending power in the vibrant and growing kasi economy. These over 500 townships are also home to an estimated 40% of South Africa’s urban population. Survey54 thus partners with Marketing Mix Conferences and Rogerwilco to bring the South African Annual Township Market report– the second of its kind. The report presents in-depth insights into the Kasi economy, township residents, and consumer behavior.
survey54
Oct 28, 2022 . 5 min read
Insights on Ghana’s Advertising Behaviour 2022
The purpose of this study is to examine the impact of advertising messages on Nigerian media users. As part of the study, it examines Nigerians’ choices in radio and TV stations, their devices of choice, and their favourite radio jingles/TV advertisements, along with their preferred times of listening and viewing.
survey54
Oct 12, 2022 . 5 min read
Africa Impact Innovation Report
The purpose of this study is to examine the impact of advertising messages on Nigerian media users. As part of the study, it examines Nigerians’ choices in radio and TV stations, their devices of choice, and their favourite radio jingles/TV advertisements, along with their preferred times of listening and viewing.
survey54
Sep 9, 2022 . 5 min read
Insights on Nigeria’s Advertising Behaviour 2022
The purpose of this study is to examine the impact of advertising messages on Nigerian media users. As part of the study, it examines Nigerians’ choices in radio and TV stations, their devices of choice, and their favourite radio jingles/TV advertisements, along with their preferred times of listening and viewing.
survey54
Dec 7, 2021 . 5 min read
COVID-19 Ghana report
This report provides insights into the perceptions and changing consumer behaviour patterns in Ghana since the onset of COVID-19. Areas highlighted include, shopping behaviour, government perceptions and finances.
survey54
Dec 7, 2021 . 5 min read
Covid-19 Nigeria report
This report provides insights into the perceptions and changing consumer behaviour patterns in Nigeria since the onset of COVID-19. Areas highlighted include, shopping behaviour, government perceptions and finances.
survey54
Dec 7, 2021 . 5 min read
Covid-19 South Africa Report
This report provides insights into the perceptions and changing consumer behaviour patterns in South Africa since the onset of COVID-19. Areas highlighted include, shopping behaviour, government perceptions and finances.
survey54
Dec 7, 2021 . 5 min read
E-book: The future of Market research & AI
This e-book is specifically designed for those interested in market research within Africa and emerging markets that want to understand how AI can be used in the research field and applied in informal and formal markets.
survey54
Dec 7, 2021 . 5 min read
Music & Movie Consumption: Nigeria
This report provides insights into how Nigerians consume entertainment, in particular movies & music. It touches on concerns about streaming, the growth of VOD and the competitive landscape.
survey54
Dec 7, 2021 . 5 min read
Nigeria Beauty & Personal Care Trends Report
Nigeria is one of the biggest influencers of beauty and personal care trends on the continent, with an industry currently worth more than $1.256 billion at retail.
With the Nigeria Beauty and Personal Care Trends report, Survey54 seeks to uncover the drivers behind the trends in this booming industry.
survey54
Dec 7, 2021 . 5 min read
Snapshot report: Smartphone Usage – Nigeria
This snapshot report is intended to provide an insight into phone usage and preferences in Nigeria. It highlights network preferences, purchasing behaviour and usage. For the full report please contact us at info@survey54.com
survey54
Dec 7, 2021 . 5 min read
Spending Power Report
This report seeks to unlock insights into consumer trends in Nigeria, focusing on the vast Nigerian consumer markets in FMCG, transport, entertainment and other major sectors.
survey54
