Author: stephan
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How to ensure the authenticity and reliability of survey data
The concepts of authenticity and reliability of survey data are used to assess research quality. The degree to which the research results can be replicated when repeated under the same conditions is referred to as reliability. Similarly, the extent to which the findings of a study measure what the study was designed to measure is…
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7 best market research companies in South Africa
If you’re looking into market research options for your company in South Africa, one important question to ask is, “what are the best market research companies in South Africa?” At Survey54, we understand that working with professional researchers will help you get the most out of your projects by making sound decisions. We also understand…
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How to transfer raw survey data into a visualized format for better interpretation?
Survey data analysis, like any scientific discipline, follows a strict step-by-step procedure. Each stage necessitates a unique set of skills and knowledge. To gain meaningful insights, however, it is necessary to comprehend the entire process. A solid foundation is essential for producing results that can withstand scrutiny. Your online surveys have yielded results. Now is…
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How to carry out valuable marketing campaigns: 5 savvy tips to try in 2022
Valuable marketing campaigns can help you meet or surpass your sales targets. They have the potential to convert prospects who would not otherwise purchase your products and services into loyal customers. A marketing campaign is more than just flashy advertisements and funny commercials; it is about setting goals and achieving measurable results. A campaign can…
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Customer Service Week 2022 – Celebrate service!
Customer Service Week is an international ceremony commemorating the value of customer service and the people who serve and support customers daily. Every year during the first full week of October, the 31-year-old celebration takes place. This year’s theme is “celebrate service.” Since its inception, the week has been embraced by organizations all over the…
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What is Audience measurement Ad recall rate?
Advertising is all about investing resources to reach specific geographies and users to generate revenue. Even though digital marketing has made advertising easier to track and measure, there is still a huge gap in the industry between market research and advertising. Audience measurement Ad recall rate bridges this gap. What does Ad recall rate mean?…
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What are Trackers and how do they provide consumer insights?
Trackers are useful for market research because they analyze the changing opinions of a single group of consumers. Trackers enable business owners to assess brand awareness, customer satisfaction, and consumer sentiment toward a new product or service. They also help identify the effectiveness of a specific marketing campaign. Nothing lasts forever, including the insights from…
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Is Consumer Insights Research the Same as Market Research?
Market research and consumer insights research are nearly interchangeable concepts. While this may be partially accurate, there is a distinction between the term definitions and actual practice. In recent times, there have also been discussions on whether consumer insights or market research will provide your firm with the finest data and outcomes. Many in the…
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Finding the right Market Research Agency
Market research is an industry-specific service. It is often the only concentration of those who do it really well. The right market research agency provides it as a primary service, not as one of many marketing or commercial services in its portfolio. Find a company that specializes in market research while looking for a market…
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Cross Tabs vs Insights: Is there really a difference?
The more thoroughly you study your survey results, the more insights you will likely gain from them. As a result, the emphasis of this article is on an essential data analyzing tool- Cross Tabulation, also known as Cross Tabs, and how it affects your survey insights. Without analysis, conducting surveys is only half the task.…