Author: stephan
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Why Survey54 is the best Market Research Company for your Business
As essential as market research insights are to businesses, so too is the ability to identify the best market research company to collaborate with. Particularly in a region like Africa, where bad data hinders countries’ ability to make sound policy decisions at all levels (QuartzAfrica), it is crucial for the success of researchers to choose…
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Quality moderators in Africa: How to get the best of offline surveys
Wondering how to select a focus group moderator for your offline surveys? You won’t be surprised to learn that the quality of your moderator will impact the success of your project. If you’ve ever observed a survey moderator in action, you’ll know they’re incredible jugglers. Moderators are adept at the “3 Es” – Encourage, Engage,…
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Post-survey feedback: How to respond to consumer insights
In an earlier publication, we discussed how surveys help businesses make smarter decisions. The bulk of these decisions are after the survey exercise has been successfully concluded and consumer insights gathered. It is, therefore, important to guide businesses on actionable steps to take after completing a market intelligence survey to scale their enterprise. Once you’ve…
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Market Research: Definition, Types, and Uses
Market research is the gathering of information regarding market demands and preferences. This helps businesses comprehend their target market, including how the audience feels and acts. There are eight types of market research for consumer insights that we will examine in greater depth. Several market research tools can be categorized into two broad classifications: primary…
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How to conduct multilingual surveys in African countries
Market research lays a firm basis for a business and leads to well-informed choices. This is true for businesses entering Africa, where multilingual surveys are essential due to the continent’s diversified market landscape. Businesses seeking to expand in developing markets in Africa may frequently employ a multi-country strategy. Consequently, corporations often utilize multilingual surveys when…
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Market Research Timeline in Africa
In a region where most businesses are still relatively new and startups are growing at a rapid rate (Statista), it’s often difficult to know how long it will take to conduct market research in Africa. Due to its good climate, natural resources, agriculture, wildlife, and improving governmental and macroeconomic policies, the African continent has become…
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How to make your survey respondents provide honest feedback?
Businesses must obtain high-quality and honest feedback to increase customer happiness and service excellence. Survey feedbacks are essential for businesses’ decision-making. However, most clients find answering survey questions difficult and time-consuming. As a result, many respond to survey questions just to complete the forms. So, what is the most significant way to collect customers’ sincere…
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How to find the right survey participants in Africa
Obtain accurate findings from your survey by locating the appropriate survey respondents who will instill confidence in your data. Getting the appropriate survey participants is essential to the success of your survey project, but it is tricky. Even if your research study is well-designed from the start, you should minimize the chance of not recruiting…
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Measuring the impact of Ad messages on businesses
Ad messages on businesses are enticing messages intended to convert the public into paying customers of the business. The messages are designed to appeal to the target audience and convince them to take the necessary action, which is advantageous to the business. These Ad messages can be presented across traditional channels like Newspapers/Magazines, Radio, Television,…
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How much does Market research cost in Africa in 2022?
The market research cost depends on the project’s size and scope. For instance, a basic online survey with 100 responses and a condensed report from a market research expert would cost less than a phone survey with 1,000 responses and a detailed report. One of the most critical inquiries prospective clients ask us –…