Tag: surveys in Africa
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What are Survey screening questions?
You don’t want just anyone to respond when sending out a survey. Depending on the topic, you may want to solicit feedback from a small group of people. So, how do you pre-qualify respondents for surveys? Typically, researchers will include survey screening questions (or screeners) in their survey. Screeners will either qualify or disqualify respondents…
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How Ghanaian consumers respond to ads
Insights from the Ghanaian advertising report Ghanaian consumers are prone to spontaneous purchasing and are easily influenced by advertisements. With Ghana’s rapid economic growth, information on Ghanaian consumers’ receptivity to advertising is in high demand. In 2020, Ghana generated $208 million in advertising revenue. This is expected to increase to $266 million by 2023. Ad…
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Top market research companies in Kenya
Are you looking for reputable market research companies in Kenya? Your business requires a dynamic and reliable market research firm that can unearth useful intelligence that is beneficial to your brand’s growth. Market research is the activity of gathering information about consumers’ needs and preferences. As a result, market research firms provide insights by combining…
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How can you use negative reviews to discover market needs?
Let’s be honest: receiving negative reviews can be a gut punch. After all, your brand is obsessed with creating products and experiences that your customers adore. And hearing negative feedback about something you’ve worked hard to create is never fun. However, negative feedbacks are inevitable. Even the most well-known companies experience them from time to…
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How to use consumer insights to elevate your marketing strategy?
Consumer insights are the fuel that keeps brands running. A marketing strategy that actual customers do not guide rarely bears fruit. The first step is to listen in on brand-related conversations. Consumer insights assist brands in attracting customers and improving brand image. Marketing ought to be a two-way street. Instead of taking a top-down approach,…
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How to collect and measure audience measurement data?
Audience measurement data is typically collected to measure the number of people watching television and listening to the radio. It is an important branch of media research, and its principal objective is to qualify and quantify specific information about radio and television audiences. You’re probably wondering what the point of audience measurement data is. And…
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How to ensure the authenticity and reliability of survey data
The concepts of authenticity and reliability of survey data are used to assess research quality. The degree to which the research results can be replicated when repeated under the same conditions is referred to as reliability. Similarly, the extent to which the findings of a study measure what the study was designed to measure is…
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7 best market research companies in South Africa
If you’re looking into market research options for your company in South Africa, one important question to ask is, “what are the best market research companies in South Africa?” At Survey54, we understand that working with professional researchers will help you get the most out of your projects by making sound decisions. We also understand…
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How to transfer raw survey data into a visualized format for better interpretation?
Survey data analysis, like any scientific discipline, follows a strict step-by-step procedure. Each stage necessitates a unique set of skills and knowledge. To gain meaningful insights, however, it is necessary to comprehend the entire process. A solid foundation is essential for producing results that can withstand scrutiny. Your online surveys have yielded results. Now is…
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How to carry out valuable marketing campaigns: 5 savvy tips to try in 2022
Valuable marketing campaigns can help you meet or surpass your sales targets. They have the potential to convert prospects who would not otherwise purchase your products and services into loyal customers. A marketing campaign is more than just flashy advertisements and funny commercials; it is about setting goals and achieving measurable results. A campaign can…