Tag: surveys in Africa
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Audience measurement and Business Success
Audience measurement involves periodic evaluations of the number and character of media audiences. These are syndicated reports utilized by the advertising and media industries. Audience measurement involves interviews, diaries, and/or meters to measure people’s exposure to mass media based on survey research. It is the measurement of how many people make up your audience, usually…
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Product Testing: Definition, Methods, and Creating a Test Plan
Product testing presents your target audience with various possibilities and solicits their opinion on each one. Product testing allows you to evaluate purchasing intentions, quality, and worth to determine which product concepts consumers prefer. Using these insights, you can create products that will resonate, sell, and foster customer loyalty. What then, is product testing, and…
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Typical errors in media measurement – and how to avoid them
In a previous blog, we discussed how to measure the effectiveness of ad messages on your business. For those who are still new to media measurement, however, it is essential to be aware of some all-too-common hazards. If you want to study your campaign data weeks or months after your ads have run, you may…
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7 benefits of market research
Never undervalue the benefits of a well-executed market research project. Lack of it will likely have a negative impact on a company’s bottom line, despite the fact that it is sometimes (and incorrectly) perceived as a costly undertaking. There are numerous reasons why market research should be an integral part of any business plan, including…
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Top 5 market research problems and solutions
Imagine market research as a navigational map for businesses. Obviously, this map cannot guarantee a safe arrival at your location. To avoid getting lost, you must be exact and avoid making any erroneous turns. Occasionally, the map may lack specifics or be out of the current. The same applies to market research. It is easy…
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10 best market research companies in Africa
Several market research companies in Africa have attempted to make data available to businesses operating on the continent. The coverage of some of these consumer insights platforms in Africa is national. Others are regional, and there are few that cover the entire 54 countries of the African continent. Africa is quickly becoming a new frontier…
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Why Survey54 is the best Market Research Company for your Business
As essential as market research insights are to businesses, so too is the ability to identify the best market research company to collaborate with. Particularly in a region like Africa, where bad data hinders countries’ ability to make sound policy decisions at all levels (QuartzAfrica), it is crucial for the success of researchers to choose…
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Quality moderators in Africa: How to get the best of offline surveys
Wondering how to select a focus group moderator for your offline surveys? You won’t be surprised to learn that the quality of your moderator will impact the success of your project. If you’ve ever observed a survey moderator in action, you’ll know they’re incredible jugglers. Moderators are adept at the “3 Es” – Encourage, Engage,…
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Post-survey feedback: How to respond to consumer insights
In an earlier publication, we discussed how surveys help businesses make smarter decisions. The bulk of these decisions are after the survey exercise has been successfully concluded and consumer insights gathered. It is, therefore, important to guide businesses on actionable steps to take after completing a market intelligence survey to scale their enterprise. Once you’ve…
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Market Research: Definition, Types, and Uses
Market research is the gathering of information regarding market demands and preferences. This helps businesses comprehend their target market, including how the audience feels and acts. There are eight types of market research for consumer insights that we will examine in greater depth. Several market research tools can be categorized into two broad classifications: primary…